white rabbit adventure

i like this idea.

taking mini adventures to a new level, this ad takes the punter on a mini tour of the wacky side of the web.

unfortunately, if you start to explore these sites, you can't navigate back to the mini ad that took you there. you become lost in a site that you didn't know you'd be going to. and if you do make it to the end, there's not much reward in store for you.

if only the pay off lived up to the premise. kind of makes me want a stella.