these people have very good ideas

Crispin Porter + Bogusky

an agency synonymous with ground breaking yet simple ideas, who have pipped me to the post more than once in recent awards. despite this. i love them.

they're now the subject of Hoopla. a book in which "the secret inner workings of this freewheeling, break-the-mold idea factory are revealed for the first time". i haven't read it. but it's probably got more to do with ideas than cost estimates.