i love ideas

Wednesday, October 25, 2006

Autopsy



how to make this ad in 7 easy steps.

1. get a rubbish idea:

how about the old* naked chick & "now we've got your attention" route?

2. bastardize a famous campaign line:

"Hello Boys"

3. insert another cliche:

"Weapons of mass destruction/destraction"

4. find a type treatment that engages the audience.

red and white on black. genius. don't forget the ellipsis.

5. find a saucy picture. on a budget.

hmmm. lets type "buck-toothed + pot bellied + car-crash victim + breasts + bikini" into Getty.

6. whack a pack shot in

down the bottom. do not take attention away from the toothsome breasted one.

7. whack the price in.

yes it ruins the ambience of the ad. but it'll keep the Client happy.

cheers to Simon for the find.


*no pun intended here. just a beautiful coincidence from the English language.

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