ads people like. or not
Adverblog, site of extreme goodness, points to a guerrilla campaign with the objective of raising the level of consumers' awareness about the quality of outdoor advertising in a city.
so yeah, people go round tagging stuff.
however
personally i think it is a mistake to confuse good advertsing, with ads people like.
ads solve business problems, and the solution is rarely to create a piece of art...
i will never get to share a cloud with Bernbach in Ad heaven for saying this, but there is a difference between an ad being good and people liking it. when your mum sees a Tesco's ad, the reaction shouldn't be "that's a nice ad". If the ad has done it's job it means that Lord Sainsbury will be £50 poorer next week.
as a solution to a real business problem, i think the Cillit Bang ads are brilliant.
discuss/
posted by scott at
12:51 PM
2 Comments:
Pfft. Why can't consumers brand ads being good or not based on their taste? I don't like the snobbish bullshit that ad people tend to do in the same vein as artists and museum/gallry lovers.
Maybe the stickers could have more variety - like 'I'd but this product' or 'Nice ad, but not for me' etc etc.
Those posters for Tate Britain? They suck. I'd sticket them with a label saying 'ad made by wankers'... grand effing prix.
By
Anonymous, at 5:34 PM
Correction:
gallEry
'I'd buY this product' (not buT)
I'd stickeR them
By
Anonymous, at 5:36 PM
Post a Comment
<< Home