beer ideas

having done a fair bit on beer and alcohol brands, this work from Carling caught my eye. I've long respected them for their CRM & event work. But now they're branching out into the realm of real ideas - centred around their product

unfortunately the work is rubbish. it looks really amateurish, far too amateurish for the homepage of thir flagship product. with a bit of thought, and courage, the ideas could have led to so much more.

all this however isn't the point. it's a step in the right direction. next time around could be amazing.