i love ideas

Tuesday, September 19, 2006

a newton moment

apple. does a simple thing, like fall from a tree, and revolutionises the world.

400 years later, same old story.



i love the simplicity of this campaign. and because it's so simple, i think it works well online too.

1 Comments:

  • Oooh. I like the use of newtonian apple too. thoughsome would argue about the efficiency of the PC, it's saying something when my Caltech friend bought himself an ibook...

    By Anonymous Anonymous, at 10:31 AM  

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